West Virginia mobile sport betting is getting a boost as the Golden Nugget is now the third online casino for the state. The recently announced deal grants them access to the market via The Greenbrier online casino in the state. Golden Nugget will be able to launch its online casino and sports book app on The Greenbrier’s license. In return, it will pay the casino an unspecified share of its revenue, subject to certain minimums.
At the moment, there are only two active online casinos in West Virginia, with DraftKings first to launch in July, followed by the BetMGM app in August. FanDuel also has a partnership in place with The Greenbrier offering mobile bets on sporting events since 2019. However, they have yet to launch and Golden Nugget may beat them to market now.
The announcement of West Virginia mobile sport betting represents the final piece of the puzzle for both companies, in a sense. For Golden Nugget Online Gaming, it’s the last private sector, legal online casino market in the US to which it didn’t already have access. Greenbrier has hit its maximum number of partners. Each of the five casinos in West Virginia can have up to three online brands for each vertical: casino, sports betting and poker. Golden Nugget Sports Book will be number three for The Greenbrier, alongside FanDuel and BetMGM
Technically, it will only be the second online casino brand, since FanDuel hasn’t yet launched that product. However, it would be surprising if FanDuel decided to forego casino plans in the state, or if Greenbrier picked up a third partner in the meantime. Meanwhile, it’s unclear if anyone plans on offering online poker in WV at all. If so, it will likely be only PokerStars, so the partnership limit won’t matter.
Golden Nugget Online Gaming should have its hands full over the next year or so getting off the ground in West Virginia, Michigab and Pennsylvania. Aside from the regulatory hurdles, it will be starting quite cold in terms of customer acquisition.