William Hill Sports Books Get 6 Locations on Vegas Strip

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The Nevada Gaming Commission has approved a number of locations for William Hill sports books at casinos on the Vegas Strip.

William Hill will soon begin operating sports books at The Cosmopolitan, the Silverton, and both The Venetian and Palazzo. The Palms and Tropicana sports books also were part of the deal but those properties remain closed.

Joe Asher, CEO of the U.S. subsidiary of London-based William Hill, said the acquisition of CG Technology assets (which made the move possible) isn’t as much about expanding his company as it is for getting a bigger slice of the Las Vegas Strip market. CG Technology also ran the sports book at the Hard Rock, which was closed and sold and will be rebranded as Virgin Hotel Las Vegas.

More on the deal bringing William Hill to the Strip at the Review-Journal.